Latest Trends In Technology Within The Health & Beauty Industry
In the health and beauty industry, RFID technology is used to track products. A Canadian skin care company, for example, uses a system from Avery Dennison to track the boxes of cosmetic products. It uses RFID labels that stick onto paperboard boxes dyed in the same Pantone colour as the box itself. These labels are read at the distribution centre, where they are assigned an EPC.
Touchless AR/AI within the health and wellness industry is a new way to engage consumers by offering more personalized experiences. Studies have shown that virtual try-on experiences have increased the time a consumer spends on a brand’s website and decreased returns by 8 percent. By using voice commands and augmented reality, consumers can virtually try on products before purchasing them.
Blockchain technology has the potential to improve the way healthcare professionals share patient records. Currently, multiple organizations keep a patient’s history. The primary care physician keeps part of that information, and other organizations maintain records for specialists and private practitioners. Blockchain can enable these entities to share their data securely and effectively.
Augmented Reality (AR) and Virtual Reality (VR) are enabling brands to bring their products closer to the consumer. Augmented Reality allows customers to try on beauty products without the need for an actual store visit. This technology can be used on mobile devices, tablets, and computers with webcams. It allows users to split the screen into two separate images so they can see how they will look as they wear different beauty products. One study, conducted by Pambianco Beauty, found that the experience increased user engagement by 80%.